5 Things Product Management Taught me about MarketingA couple of years back, I left the agency world to start teaching at General Assembly Singapore. I quickly realized that teaching requires…Feb 27, 2021Feb 27, 2021
List of Unpopular Digital Marketing Trends for 20212021 is upon us! (finally) and it’s only about time for myriad articles on upcoming digital marketing trends to emerge!Dec 28, 20201Dec 28, 20201
List of Unpopular Employment Trends in 2021Everyone is expecting 2021 with high hopes!Dec 11, 2020Dec 11, 2020
Top 5 SEO Mistakes Startups Keep Making (and what to do instead)There are thousands of SEO articles, guides and “How to get started with SEO” whitepapers published each day — yet every time we start…Nov 30, 2020Nov 30, 2020
Why You Need to MOVE AWAY from the Startup HypeI absolute love startups — and to prove it I am nurturing Co-Founders Matching Singapore: A community for aspiring startup founders to…Feb 19, 2020Feb 19, 2020
10 Lessons I Learned while starting my own Digital ConsultancyI started XYZ Lab not out of entrepreneurial spirit, but to get paid… At the time I was freelancing with a large corporate who couldn’t…Feb 18, 2020Feb 18, 2020
Is there a future for Digital Marketing Professionals?Like many seasoned performance marketers, I feel blessed to have started my career during the early days of the digital marketing boom…Feb 16, 2020Feb 16, 2020
The concept of Opportunity Cost in MarketingPeople say you can only connect the dots when looking backwards.Feb 9, 2020Feb 9, 2020
A letter to all aspiring startup foundersHello, I am Sotirios and this is a letter to you, the aspiring startup founder. The 9–5 corporate office worker thinking of starting a…Feb 9, 2020Feb 9, 2020
